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Lunar New Year 2013

Lunar New Year 2013 Lunar New Year is drawing nearer, and in the coming weeks you may notice your local streets, shopping centres and neighbourhood come to life with vibrant decorations.   Windows and doors will be decorated with red colour paper-cuts and couplets with popular themes of "good fortune" or "happiness", "wealth", and "longevity."

This auspicious holiday, which has been an instrumental cultural celebration in China for more than 5,000 years, falls on a different date each year because the lunisolar calendar is based on a combination of the lunar and solar cycles.
Today, celebrated globally around the world by many Asian cultures, the 15 day festivity will commence on the 10th of February.

The festival is celebrated grandly and extensively across the world. Various cultural activities such as lighting firecrackers, dragon dancing, and other traditional performances, are arranged in parks and streets in cities and towns.

Naturally, such a grand occasion will feature extravagant feasts. Families come together on New Year's Eve to celebrate and eat an abundance of food. Almost every dish has a symbolic meaning for fortune, happiness, longevity and prosperity. Fish in particular has strong symbolic meaning, and usually the fish is steamed. It is a good omen to leave the bones, head and tail intact. This symbolises abundance and a good beginning and end in the New Year. For creative ways to prepare the perfect fish, check out this steamed snapper recipe using AHG spice paste sachets!

Lunar New Year is a time for family and friends so why not host an Asian themed feast for your nearest and dearest? Lay out trays of easy to eat finger foods like AHG Vegetable Spring Rolls as family and friends arrive. A great way to spark everyone's appetite before the feast begins!

To celebrate this wonderful occasion, we are featuring several Lunar New Year specials scattered over the globe.

Australia
Keep an eye out for special Lunar New Year catalogues from Coles and Independent grocers for exclusive promotions including:

  • Coles: Spice paste sachet featured at $1.19
  • Independents: Spice paste sachet 99c promotion for 1 week.
Singapore
Spice Paste price promotion island-wide:

  • Buy 2 get 1 free at NTUC stores
  • Buy 2 at $3.50 at Giant stores

Hong Kong
Spice paste promotion at PARKnSHOP, Wellcome and China Resources Vanguard stores: 2 sachets at $19.90

Ireland
Price promotion at Supervalu stores nationwide:

  • Spice paste sachets: 2 for €2
  • Chilli sauces twin pack: 2 for €3
 
Kung Hei Fat Choi everyone! (Happy New Year)

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Lunar New Year 2013

Lunar New Year 2013

Lunar New Year is drawing nearer, and in the coming weeks you may notice your local streets, shopping centres and neighbourhood come to life with vibrant decorations. Windows and doors will be decorated with red colour paper-cuts and couplets with popular themes of "good fortune" or "happiness", "wealth", and "longevity."

» Read more